Facebook doesn’t really have a way to post a real blog or forum, especially for things like press releases. The maximum status length when posting items on the wall is 420 characters, which doesn’t really give enough room for something like an article or press release.
If you already have a blog there are ways to integrate it into your Facebook page via RSS feeds and other third party apps, but the status app on Facebook is a little short at its character limitation for being an original blog.
This article is for any business or organization who is using Facebook as a primary tool to communicate with its market. This technique may not be necessary if you have a website, as you are able to easily create a blog on blogger.com or on your website and allow visitors to subscribe via RSS feed.
If you don’t have a blog, don’t want to create a separate blog, and just want to use Facebook, then this is for you. In one of my applications I am actually duplicating content by adding press releases to my clients Facebook page in addition to their website, this is also a sound strategy.
Use the Discussions tab to post Press Releases. Use the headline of the release as the title of the discussion and then post the content of the release in the body. This will allow more characters, higher word count, enough for a good press release and it also allows comments, which is kind of cool.
Although this tool was not designed for this, it is a nice fix if you want to post either articles or press releases. It also stimulates participation and conversation about that content as well.
In regard to duplicate content, I have found that things have changed. Google doesn’t seem to be as picky when it comes to rankings relative to duplicate content. We are all discovering that people find information in different ways, and have different levels of comfort and preferences when it comes to accessing information. It is for this reason that I post the same information in many places. Some visitors just follow my clients on Twitter, other exclusively on Facebook.
So even if you have sent out press releases via prweb.com, prlog.com, marketwire.com or from a host of any other press release distri
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