Facebook advertising allows you to reach over 175,000,000 active users. As a business owner, I am sure that you will be thinking of how to make use of this huge network to market your brand. If you do not know how to tap on Facebook and advertise your business, you are at the right place. Now, let me show you the secrets to Facebook advertising.
Facebook advertising allows you to precisely target your audience based on demographics, such as age, location, interest, gender and more. This gives you an opportunity to get your advertising message across to the right group of people. If you are running a business-to-consumer business, Facebook will be a good advertising channel for you. For example, if you run a men’s shoe business and have a retail store, you can use Facebook social ads to target your audience by location and gender.
Other than social ads, you can also purchase banner ads and use flyers to target specific groups. You can purchase some of these flyers for as little as $ 5. This is definitely one very cost-effective marketing channel.
Next, you can create a fan page for your business. Fan page creation is free. You can upload photos, videos, post comments, write blog post, and write description of your business on the page. With a fan page, you can get your friends to become fans of your business. Moreover, fans can share the page with others by simply clicking on a button. This will start a viral epidemic that will increase the brand awareness of your business.
If you want to achieve success in Facebook advertising, you need to be social. The real secret in Facebook advertising lies in word of mouth. Get to know more friends first before promoting your product or service to them. A way to know more friends is to join other groups that are related to what you are offering. You should be able to find lots of like-minded people there. Then, make initial contact with them and get to know them on a personal level first before doing business. It is easier to do business with someone you know rather than with a stranger.
There is no place for a aggressive salesman in Facebook. If you are pushy and go around messaging everyone with your product or service pitch, you will not succeed. So make sure that you introduce your product or service in a non-pushy manner.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing facebook advertising service.