Leads are hard to get on social media networks. That is the home truth that call centers are slowly waking up to. In terms of lead generation, Facebook and Twitter have dubious reputation. Several BPO units have tried and failed to generate any response out of the users of these social platforms. It seemed like that there is some unknown mystery that these firms have to crack before they can make some purchase. But the fact is, there is a cardinal rule of generating leads through these websites. And that rule is interaction. Without interacting with the users, there cannot be any hope of them coming to your client’s website to check out the services page. You can keep pushing web links but they will be of no use.
Facebook is deemed to be an easier ball game than MySpace and Twitter. Call center units trying to use MySpace for sales lead generation fall flat because the users there are impatient and generally trendy youngsters who have no time for any activity that doesn’t get them instant gratification. In the case of Twitter, there are too many people trying to push links across. The ones put up by your BPO agents will surely get lost in the brouhaha. On the other hand, Facebook has proper provisions for creating a corporate profile and then promoting your brand to the users. You have to keep in mind that you do not go overboard while trying to promote your products/services. If you are promoting your brand by making life difficult for others online, they will soon report against you. Repeated complaints will have your profile deleted or blocked permanently.
Facebook has certain features and applications that call centers can use. You have to option of creating services pages and also create event pages. These pages can be used by the BPO firms to launch their products/services. Agents working on the profiles can add friends and fans to these pages by sending invites. The whole process has to be very skillfully managed. The essence of sales lead generation on Facebook or any other social media network is pull marketing. You have to create the right amount of curiosity about your brand. That will bring in the users to check out your page. When they find something interesting, they will be looking up your website and the services pages as well.
Facebook is not the platform for you to get hard leads like you would through SEO methods. Facebook is more a vehicle for brand building and brand awareness. Call centers should use this platform to inform users and prospective customers about their brand and range of products. BPO agents should not push web links relentlessly in the hope that the users will click on them and check your page. Too many links is counted as spam. Moreover, it also comes across as desperate. Your lead generation agents must curb that and spend more time talking to users and friends through messages, live chat and wall comments. When you get into the loop, it will be easier for you to promote your brand.
We have conducted successful lead generation campaigns on Facebook. Our call center agents are very particular about the methods that they use on social media platforms.